ELOMI AW21 CONSUMER SHOOT

The Elomi girl is empowered by the world that she lives in, her confidence and personality commands everyday living. Using the bold and visually stimulating backdrop of a laundrette she fills her fascination with standing out, being unexpected and living bold. A new photographic direction for Elomi removes her from a studio environment to feel more dynamic, editorial and striking.

Work completed at RBH | Photographer: Elisabeth Hoff

Concept creation | Art direction | Visual language | Workbook layouts