WACOAL FIT SCHOOL: BE THE EXPERT
Wacoal are specialists in designing and manufacturing high quality lingerie. The brief, to create a new identity, look and feel, and suite of assets for Wacoal Fit School, an educational training platform teaching bra fitting specialists the importance of the perfect fit. The visual treatment uses hand drawn elements, note taking adjustments - almost added on by the ‘hand of the expert,’ offering advice, top tips and first hand knowledge.
A series of fit facts collated in a expert book and used for in-store posters and communication assets.
In-store campaign to highlight the importance of the perfect fit.