HEAL'S REBRAND

Heal’s have been designing, making and selling quality furniture for more than two centuries. The brief was concise: create a new brand identity, logo, type style, tone of voice and colour palette, which reconnects customer back to a brand with a strong heritage and a touch of sophistication.

Work completed at The Grid Creative

Brand Identity / Printed Collateral / Art Direction 

Business stationery
‘Heal’s Ticking’, a repeat pattern used as an additional brand device,  further highlighting the premium, high quality furniture made and sold by Heal’s
‘Heal’s Ticking’, a repeat pattern used as an additional brand device,  further highlighting the premium, high quality furniture made and sold by Heal’s
Swing tag
Heal’s furniture roundel, a brand mark, used as a seal of approval- remastering the ‘Four poster bed’ symbol originally used by Heal’s when first starting out in 1810 as bed-makers.
Heal's gift card
Heal's chocolate coin and Heal's woven label
Heal's postcard
Heal's shopping bag
Something new from Heals. Developed a sophisticated strapline that captures the brands continued efforts for change, forward thinking and progression.
Art direction. Photography
Heal's website
Heal's brochure
Heal's brochure
Heal's brochure
Flags outsie Heal's Tottenham Court Road, London