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HEAL'S REBRAND

Heal’s have been designing, making and selling quality furniture for more than two centuries. The brief was concise: create a new brand identity, logo, type style, tone of voice and colour palette, which reconnects customer back to a brand with a strong heritage and a touch of sophistication.

Brand Identity / Printed Collateral / Art Direction / Brand application

Work completed at The Grid Creative

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Business stationery
‘Heal’s Ticking’, a repeat pattern used as an additional brand device, further highlighting the premium, high quality furniture made and sold by Heal’s
‘Heal’s Ticking’, a repeat pattern used as an additional brand device, further highlighting the premium, high quality furniture made and sold by Heal’s
Swing tag
Heal’s furniture roundel, a brand mark, used as a seal of approval- remastering the ‘Four poster bed’ symbol originally used by Heal’s when first starting out in 1810 as bed-makers.
Heal's gift card
Heal's chocolate coin and Heal's woven label
Heal's postcard
Heal's shopping bag
Something new from Heals. Developed a sophisticated strapline that captures the brands continued efforts for change, forward thinking and progression.
Art direction. Photography
Heal's website
Heal's brochure
Heal's brochure
Heal's brochure
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