top of page
Photograph of a black rucksack covered in woven patches, that symbolise how a person is feeling whos struggiling with Mental Health issues. NHS Ease the Load campaign, mental health awarness image. A digital campaign, tells the stories of ordinary people carrying a literal burden around with them. Concept creation, art direction, visual language, press ad and social assets, creative campaign ideation, digital design solutions.

EASE THE LOAD: NHS MENTAL HEALTH AWARENESS CAMPAIGN

Mental health issues are a heavy load to bear.
A digital campaign, tells the stories of ordinary people carrying a literal burden around with them. An oversized black hiker-style rucksack acts as a metaphor for each storyteller carrying the weight of mental health around with them.

Work completed at RBH | Videographer: Jack Hughes  |  Design support: Oli Cantrilll

Concept creation | Art direction | Visual language | Press ad and social assets

Lots of woven patches loads one by one and animate on. Word read, NHS Ease the load, muddled, mood chnages, sleep deprive, disconnected, distant, not ok, problems thinking - clouded judgement. NHS Ease the Load campaign, mental health awarness image, woven badge. A digital campaign, tells the stories of ordinary people carrying a literal burden around with them. Concept creation, art direction, visual language, press ad and social assets, creative campaign ideation, digital design solutions.

GRAPHIC LANGUAGE 
The rucksack is covered with patches to subtly convey the dark feelings of the person carrying the rucksack.  

Lightning bolt, woven badge, NHS Ease the Load, digital campaign
Distant, typography, woven badge, NHS Ease the Load, digital campaign
Exclamation mark, woven badge, NHS Ease the Load, digital campaign
Website design for NHS Ease the load campaign, mental health awarness image, woven badge. Lots of woven badges, video playback function, breakdown of statistics to support the campaign - stigma prevents 40% of people from seeking help for mental health issues, one in four people experience a mental health issue each year in England. 23% of Black British people will experience a common mental health problem in any given week. Seek free and confidential help on your own terms. Click below for help in your area. A digital campaign, tells the stories of ordinary people carrying a literal burden around with them. Video shows a young mum struggiling with mental health issues. We see a van driver struggiling to cope with mental health issues. We see a office worker struggiling with mental health issues. Improving access to phychlogical therapy. A mental health campaign aiming to remove the stigma of asking for help.
Magazine press advert promoting the NHS Ease the Load campaign. Don't carry it around with you. Mood changes, apathy and stress weigh you down. Free amd confidential help is available. Video, NHS Ease the load campaign, mental health awarness image, woven badge. A digital campaign, tells the stories of ordinary people carrying a literal burden around with them. Video shows a young mum struggiling with mental health issues. We see a van driver struggiling to cope with mental health issues. We see a office worker struggiling with mental health issues. Improving access to phychlogical therapy. A mental health campaign aiming to remove the stigma of asking for help.
Social media carousel. 3 frames featuring woven patches with typographic messages. Outcast. Social anxiety. A photography of a rucksack on a table. Don't carry it around with you. Search ease he load. Mood changes, apathy and stress weigh you down. Free amd confidential help is available. Video, NHS Ease the load campaign, mental health awarness image, woven badge. A digital campaign, tells the stories of ordinary people carrying a literal burden around with them. Video shows a young mum struggiling with mental health issues. We see a van driver struggiling to cope with mental health issues. We see a office worker struggiling with mental health issues. Improving access to phychlogical therapy. A mental health campaign aiming to remove the stigma of asking for help.
Collection of woven badges spells out the phrase Search ease the loads NHS. Using iconography and shapes to symbolise a search bar and a magnifying glass it further enhances the search for help. NHS Ease the Load campaign, mental health awarness image, woven badge. A digital campaign, tells the stories of ordinary people carrying a literal burden around with them. Concept creation, art direction, visual language, press ad and social assets, creative campaign ideation, digital design solutions.
Mum struggiling to get a pram through her door. Symbolic of the struggle with mental health. Narrow alleyway, big bulky pram / pushchair, struggle, burden, hardship. Video, NHS Ease the load campaign, mental health awarness image, woven badge. A digital campaign, tells the stories of ordinary people carrying a literal burden around with them. Video shows a young mum struggiling with mental health issues. We see a van driver struggiling to cope with mental health issues. We see a office worker struggiling with mental health issues. Improving access to phychlogical therapy. A mental health campaign aiming to remove the stigma of asking for help.
Struggiling mum brushes her teeth, doing something so simple she feels teh strain of mental health issues - represented by a large and heavy rucksack on her back. NHS Ease the Load campaign, mental health awarness image, woven badge. A digital campaign, tells the stories of ordinary people carrying a literal burden around with them. Concept creation, art direction, visual language, press ad and social assets, creative campaign ideation, digital design solutions.
bottom of page