Templeton Fine Blend is a globally-ambitious challenger brand making huge waves in the relatively new market of zero-nicotine vaping juices for e-cigaettes and vapes. The brand, new to the UK in 2018, needed a unique positioning and identity and product launch to standout.

Work completed at BOXXED

Brand positioning and Identity / Consumer campaign / Packaging / E-commerce website / Launch video

Brand persona a charismatic white stallion with wings.  a symbol of elevation, flight and grace
Templeton brand icons
There's a fine art to brewing Templeton's fine blend, and we'd love to show you how it's made,courtesy of the magic horse...
Templeton Fine blend campaign
Templeton Fine blend packaging
Templeton Fine blend packaging