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REBEL CHICKEN, EMERGING URBAN START-UP EATERY

Responsible for the rebellious and cheeky brand positioning, and identity for Rebel Chicken, a uniquely marinated, smoked and tasty chicken experience aimed at the urban audience of Birmingham’s Jewellery Quarter.

Brand identity / Brand positioning / Restaurant graphics / Interior design

Work completed at BOXXED

Rebel Chicken logo and brand illustration on pink background – visual identity by Matt Crowe
Brand guidelines and logo design for Rebel Chicken – brand identity by Birmingham art director
Playful typographic logo design, loyalty card and billfold for Rebel Chicken – brand identity by Birmingham art director
Menu design for Rebel Chicken – brand identity by Birmingham art director
Outdoor posters for Rebel Chicken – bold typography and playful brand visuals
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