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TRIUMPH MOTORCYLES: A MILLION MILES CAMPAIGN

A hardworking retail campaign that provides a unique reason to test ride Triumph. Every test ride during the campaign contributes to an epic worldwide million-mile test ride. And every rider who adds their mileage to the total stands a chance to win the millionth bike.

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#MillionMileTestRide

Automotive campaign / Experiential design / Brand activation / Retail campaign / Social campaign / Press ad 

Work completed at RBH

10,000 miles, 50,000 test rides, 20 miles per person
Campaign creative, heritage Triumph motorcycle photography used in event styling – visual storytelling design
Press advert for Triumph motorcycle photography used in event styling – visual storytelling design
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