TRIUMPH MOTORCYLES: A MILLION MILES CAMPAIGN

A hardworking retail campaign that provides a unique reason to test ride Triumph. Every test ride during the campaign will contribute to an epic worldwide million-mile test ride. And every rider who adds their mileage to the total stands a chance to win the millionth bike.

#MillionMileTestRide

Work completed at RBH

Retail campaign / Social campaign / Press ad 

10,000 miles, 50,000 test rides, 20 miles per person
Triumph: A Million Miles campaign creative and advert
Triumph: A Million Miles campaign creative and advert
Triumph social media posts