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ORIGINAL DENIM

Identity and positioning work completed for startup brand Original Denim: a modern female clothing webstore offering a fresh and ambition approach to sustainable fashion. The identity is distinctive and unique, yet as long lasting and expertly crafted as the clothes themselves. A brand that not only provides incredible fashion statements, but also creates ripples of positive impact on the environment.

Logo / Brand creation / Tone of Voice / Brand application

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Customised logotype. Rounded corners and angled cross bars exaggerate the craftsmanship and expertise of designing/ making sustainable fashion.

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